09 premium-rate numbers

Updated 2026-05-02

09 is a UK premium-rate prefix. Calls cost a 'service charge' set by the receiver (up to £3.60/min) plus an 'access charge' from your network. Premium rate is legitimate for some services — competitions, technical support, adult content — but it's also abused for scams.

Common 09 scam tactics

'Missed call' callbacks (Wangiri-style), fake competition wins ('call to claim your prize'), and bait-and-switch tech support ads. The aim is to keep you on the line as long as possible while the meter runs.

Your rights

Premium-rate services are regulated by the Phone-paid Services Authority (psauthority.org.uk). You can claim refunds for misleading services and report providers.

Red flags

  • Ad or text encouraging you to call an 09 number to 'claim' or 'win'
  • Long hold music after the call connects
  • Vague service description

What to do

  1. Don't call back unknown 09 numbers.
  2. Check your bill — your network shows the service provider.
  3. Complain to the Phone-paid Services Authority for refunds.

Frequently asked questions

How much do 09 numbers cost?

Up to £3.60/minute service charge plus your network's access charge — typically £4–£6 per minute total.